Prep the turkey by taking it out of the packaging, remove giblets, neck, and plastic cages or pop-up thermometers. Pat the turkey as dry as possible.
Mix the salt, brown sugar, chopped rosemary, black pepper and lemon zest together. Rub the mixture into the meat, under and over the skin and inside the cavity.
Place the turkey onto the roasting rack inside your roasting pan and place into the refrigerator, uncovered for 1-2 days.
Remove the turkey from the refrigerator about 45 minutes before choosing your favorite cooking method.